We all know that the landscape of marketing has changed a lot over the past decade and even more so in the last year. LinkedIn has always been a platform for building and leveraging professional relationships, but how can you really use it. LinkedIn has evolved from just the days of constant unsolicited recruiting messages and is morphing into a better and better place to foster true business connections. In this class, you will learn how to set up your personal profile to stand out with the people you actually want to connect with. Find non-spammy ways of connecting with the people you seek on LinkedIn and in groups. Finally, learn what content you need to be creating and posting to shine as an industry expert.
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